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STAND OUT
FROM THE CROWD

WITH A LITTLE HELP FROM AN AWARD-WINNING COPYWRITER & SCRIPTWRITER.

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CRAFTING CONTENT THAT DELIVERS

LIKES, SHARES, LEADS & SALES.

WELCOME

Is your content marketing too vanilla?

 

Hand on heart, is your content marketing strategy delivering you the traffic, engagement, leads and sales that your business needs? Could it be that your current content isn’t working hard enough to differentiate itself?

 

If you live and breathe SaaS, vet SaaS and pet care, finance, banking and fintech, healthcare, wellness, mental health or beauty and skincare ... (deep breath)  let's talk. These are my main niches, but you'll see that I have wide-ranging experience in consumer and B2B - including construction, travel and tourism.

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I’d love to partner with you if you're the CEO, Marketing Director or Content Marketing Manager of a fast-growing start-up or medium-to-large business, and particularly if you're in the sectors above,

 

Think of me as an extension of your team: your go-to freelance copywriter, content marketing writer and scriptwriter with 25+ years of experience. You can rest assured that I'll use my skills in researching, interviewing, relationship-building and copy-crafting to deliver content that works as hard as you do.

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Ready to boost traffic, convert leads & increase sales?

Or email me on julia.ideasandwords@gmail.com

“Julia has been instrumental in driving Digital Marketing performance at ADP. A true extension of the team, she has worked and connected well with ADP colleagues and agencies alike, and been a driving force behind our digital content strategy. 

 

In her time working with ADP she has already helped to take the UK to a number one position in Google search vs our competition, and has exponentially improved keyword visibility in key markets like the UK and France, with a demonstrable commercial value add. Always open to new ways of working, with new ideas to share and a trusted advisor to the broader team, I'm glad to have her on-board to support us. - Thanks Julia”

James Ward, ESI Director of Digital Demand, ADP

USING MY EXPERTISE:

When we work together, I'll:​

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  • Define your brand messaging, values and positioning so you create stand-out in a crowded market
     

  • Research and craft original, high-quality articles that turn brand awareness and engagement into sales
     

  • Simplify complex, dry subjects into engaging, SEO-friendly thought leadership copy that drives traffic and converts leads
     

  • Create big communications ideas that work across multiple platforms to turn customers onto your brand
     

  • Develop impactful social media videos and posts to increase shares, likes and followers
     

  • Assess your best-performing content to craft arresting email campaigns that move subscribers from warm leads to customers

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Need an experienced writer to guide you through the process? 

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Or email me on julia.ideasandwords@gmail.com

“Julia is a very talented scriptwriter. Her response to any brief is thoughtful, creative, highly structured, and presented with a clear and considered rationale. And it's always delivered bang on time.

 

She has a flexible approach and is great in client-facing situations. She's able to produce beautifully crafted work. I would have no hesitation in recommending Julia to anyone in the creative industries whose first consideration is quality.”

Kate Greenslade, Mindfulness Coach

MY EXPERIENCE

Just some of the brands I've worked with:
Automotive

Ford of Britain, Ford of Europe, Land Rover, Mazda, Shell, Opel, Vauxhall, Renault.

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B2B
BBC Resources, Canon, Deloitte Touche, Eric Salmon & Partners, Hewlett Packard, NatWest.

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Beauty & skincare

The Body Shop, Garnier, Philips, Superdrug, TRESemmè. 
 

Communications

BT, O2, Orange, Vodafone, Dreamspace.​

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Construction

Ampa Construction, Atkins, Bryant Homes, ConstructionSkills.

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Consumer

Abound, Bird’s Eye, Bold 2in1, Cheesestrings, Homebase, Kleenex, Lindemans, Natural Collagen, Persil, Proctor & Gamble, Robinsons, Sunday Times Wine Club, Sure for Men, Tassimo, Volvic.

 

Defence & security

The Army, Neotrack, Brinks Global Services.

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Entertainment

Disney's 'The Incredibles', ITV, Channel 5, 'Friends'.​

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​Fashion

GAP, John Lewis.

​Finance, banking & fintech

ADP, AWD Group, Barclays, Barclaycard, HSBC, JP Morgan, Lloyds TSB, Halifax, Fidelity International, NatWest, Royal Bank of Scotland, Standard Chartered Bank, The Association of Corporate Treasurers.

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Healthcare & wellness

Cetraben, EIT Health, Elanco, Flexitol, GSK, Hollister, Hypopara Mums, Molynlycke, Novo Nordisk,
Sanofi, Sequirus, Virbac, Weleda.
 

Printing

Xerox, Hewlett Packard.

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Property

Lambert & Foster
 

Public sector

Jobcentre Plus, Department of Work & Pensions, Royal Mail.

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SaaS

ADP.

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Travel & tourism

Air Miles, Jersey Tourist Board, The National Trust, Principal Hayley, Expedia, Emirates, Illinois Bureau of Tourism, Tourism Ireland, English Heritage.
 

Vet Saas & pet care

Advantage, Bayer, Felix, Mars Pedigree, Milpro, Virbac.

“Aside from the quality of writing that Julia produces consistently, what I most appreciate about working with her I think can be summed up in the sense of relief I feel when hearing that she has been assigned to my project.

 

I know that she’ll unpack the brief in an objective way, asking the necessary questions with authority and taking ownership of the output’s quality from start to finish. An accomplished proofreader, she adopts a thorough approach to everything she undertakes.

 

More broadly, it’s a pleasure to work with a creative partner who’s so responsive, proactive and generally on top of her game. Julia’s a true asset to any marketing team.” 

Julie Sheridan, Director of Midmarket Programs, International Marketing, ADP

Fountain pen

WHAT I OFFER:

  • Advertising concepts

  • Video, film & TV scripts

  • Websites written & rewritten

  • Brand messaging

  • Content strategy

  • Email campaigns & newsletters

  • App copy

  • SEO-optimised blog posts & articles

  • Brochures, catalogues & Direct Mail

  • Flyers

  • Posters & press ads

  • Radio ads

  • Social copy, digital banners & viral marketing

  • Editorial

A word about my process. While immersing myself in your brand and business, and getting the brief straight,
I ask a lot of questions. This involves researching your company, your competitors, and if relevant, interviewing subject matter experts in your business.  
Why? Because I'm both a details person, and also see the big picture.

Once we've agreed timescales, I'll create the deliverables to help you meet your objectives. 

“Julia is a terrific writer and a brilliant addition to any team. She gets to grips with briefs at very short notice and can swiftly respond to deliver superbly crisp and clear copy that does the job perfectly. She's definitely that 'go-to' person when it comes to finding a fantastic

freelance copywriter.” 

Katy Lindemann, Digital Product & Experience Strategist 

PARTNER WITH AN AWARD WINNER

Let's create a few for your business:

Bronze winner at 2005 Eurobest awards

Awarded for my work on Hewlett Packard screensaver project

Bronze winner at 2005 One Show Interactive

Awarded for my work on Hewlett Packard screensaver project

Shortlisted for 2005 Marketing Design Awards

Awarded for my work on Hewlett Packard screensaver project

Silver World Medal at the New York Festival 

Awarded for online calendar, Felix's Purrsonal Organiser

'Best use of new media' the Channel Islands Institute of Marketing annual awards 

Awarded for Jersey microsite and animated banners

“Julia's exactly what you want in a freelance writer. She's fast, efficient and writes fantastic copy. She's also good fun to work with and can turn her hand to just about anything you throw at her.”

Ian Sweeney Creative Director, Writer & Film-maker 

WORKING WITH ME

When you work with me, you’ll discover I have the following skills:

Conceptual Thinking

Build Rapport Quickly

Both Long & Short Copy

Quick Learning Capacity

Flexible, Versatile Attitude

A Sense of Fun

A typical project begins by discussing the brief either face-to-face, over phone, email or Zoom. We would then agree on deadlines and budget, any source content, and if appropriate, set milestones for delivery.

“I have been working with Julia for many, many years and over that time she has never failed to deliver. Her approach to work is always on point and Julia is a great support to me as well as to my clients. Julia always takes time to really understand what is needed and will write copy to generate
the results required.

 

Julia has such depth of experience, skills and knowledge which is fundamental for every brief, and she makes her work seem effortless.
 

Julia is a joy to work with. She has an incredible sense of humour, can put any client at ease and can be relied upon. I recommend her wholeheartedly.”

Isabel Wray da Silva, Business Owner & Founder, IGSD Creative Services Ltd.

MY USP

I'm both conceptual and strategic. My training at the School of Communication Arts, and extensive writing background, means that I’m not simply a writer who fills in the blanks. An equal collaborator, I grasp the essence of your communications challenge quickly.

 

What this means for you is that I fuse research, plus creative and analytical thinking into delivering a content strategy, or content marketing deliverables that help you meet your objectives.

A FLEXIBLE APPROACH 

Versatility's my middle name. Whether it's helping to solve a range of communications challenges, creating different content deliverables, or the variety of teams who count on me.

 

This adaptability translates into knowing which questions to ask, picturing the end user as I write your copy, and embracing a growth mindset where I'm open to learning or trying out new techniques. Or porting my transferrable skills into unexplored industry sectors. 

SCRIPTWRITING

AI and its impact on mental health, the consequences of forced adoption, coercive control and stalking. Just some of the topics I explore in my TV and film scripts in my genre of choice; thrillers. Some of these have placed in industry competitions.

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If you're a producer, financier or development exec, you can view my sample scripts, pitch documents, outlines and treatments - or my writer's CV. Curious? Simply email me at: julia.ideasandwords@gmail.com

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“Julia kicks ass. She knows how to write well, she knows what reads well, and she knows the business inside and out. I was brand spanking new to ad copywriting when I first started working with Julia and most of the stuff I now know that's worth knowing, I learned from her.

 

She is clear headed and will give no quarter in defending the word, the flow, the meaning of the work – all without being precious about the end product. Julia is a real pleasure to work and collaborate with. If you want creative copy with the integrity of the finest pizza crust, you want Julia Howe”

Laura Rohde, Associate Director, Editorial at Edelman

LET'S TALK

What are you looking for?


Whether you need to map out the right KPI-forward content strategy or completely overhaul your content marketing, copywriting or scriptwriting, I can help with:
 

  • A big 360 communications idea which is translated into top of funnel content to build
    authority     (think blog posts, web copy and infographics)
     

  • Sparkling thought leadership, white papers, videos and guides for middle of funnel to turn engagement into subscriptions and leads
     

  • More TLC for your bottom of funnel content to convert into sales (email campaigns, case
    studies, sales pages).

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If you’re a fast-growing start-up or medium to large business in beauty and skincare, healthcare,
wellness, mental health, finance, banking and fintech, Saas or vet saas and pet care, I’d love to
partner with you.

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Drop me an email at: julia.ideasandwords@gmail.com

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I look forward to working with you.

CONTACT
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